In the business-to-business world, understanding who you're targeting helps you close more deals. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     The Basics of B2B Buyer Profiles It includes informatio

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     The Basics of B2B Buyer Profiles It includes informatio

Business services are the foundation of how companies operate in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.     Understanding Business Services They are usually non-tangible